Medium+

Roast levels are often treated as fixed categories — light, medium, dark — but in reality, coffee roasting is far more nuanced than that.

Walk through any supermarket coffee aisle and you’ll quickly notice the problem. Two coffees labelled “Medium Roast” can look, smell, and taste completely different. One may be light brown and fruity, another dark and bitter. The same applies to grind size labels such as “Filter” or “American Coffee”. These categories simplify coffee into neat definitions, but often fail to reflect the complexity behind what is actually in the bag.

In specialty coffee, many roasters avoid focusing too heavily on roast level altogether. The goal is not to roast to a category, but to bring out the best qualities of the coffee itself.

At Bunni, however, we still mention roast levels because they offer customers a useful reference point — especially when exploring specialty coffee for the first time. At the same time, we wanted a way to communicate style rather than just colour, which is why we introduced our signature roast profile: Medium+.

For us, Medium+ is less about a strict roast degree and more about balance.

Roasting coffee is a craft shaped by countless variables: drum temperature, batch size, airflow, development time, and the unique characteristics of each coffee. Two coffees can reach the exact same colour while tasting completely different in the cup. Roast level alone rarely tells the full story.

Our Medium+ profile sits between traditional medium and medium-dark roasting styles. It aims to preserve the coffee’s origin character and complexity while offering the sweetness, body, and familiarity many people naturally enjoy.

In the cup, that usually translates into chocolatey, nutty sweetness with a smooth, balanced structure and subtle complexity underneath. It is approachable, versatile, and especially well-suited to espresso drinkers looking for clarity without excessive brightness.